Bobby Owsinski

There are a lot misconceptions about AI music, mostly because of all the click-bait headlines about AI that one sees almost every day. After working with more than 100 AI apps, plugins and platforms, there are a number of things that I’ve learned that definitely bust some of the AI music myths that you might have. Here we go. Futuristic AI global technology vector 1. AI is going to take […]

On my latest podcast episode: Artist manager, branding specialist and Artist Collective CEO Evan Price talks about thinking about marketing a release in advance, motivating artists to think more about business, getting artists to understand their branding, overcoming limiting beliefs, and much more. A billion Spotify streams and 330 million YouTube views show the power of just one TV show placement A new program in Iceland reimburses 25% of all […]

It’s great to have fans of your work and you should be honored if you do. But fans sometimes go too far by starting a channel that looks and feels so close to the artist’s original channel that hardly anyone can tell the difference. YouTube has finally recognized this as a problem and is cracking down on fan impersonation channels. Woman holding a YouTube icon The New Rules First of […]

Many artists are obsessed with their streaming data while others don’t care all that much. Either way, if you’ve been on Spotify for more than 2 years, you only have a few days left before the streaming service deletes your data history from before December 31st, 2020. Even if you’re not that much into data, it’s something that you might want take a look at sometime down the line, so […]

Home / Inner Circle Podcast / Mastering Engineer Eric Boulanger Part 2, The 6 Figure AI Album, And Cakewalk Sonar Reintroduced On My Latest Podcast On my latest podcast episode: In Part 2 of my interview with mastering engineer and session violinist Eric Boulanger, we spoke about his unusual mastering studio, installing a familiar piece of equipment, the reason for the vinyl renaissance, why he chose the gear in his […]

Even though Spotify is the market leader when it comes to streaming audio, it’s always been lacking the high-resolution tier of competitors Apple Music, Amazon Music and Tidal. Even though the company announced its introduction was close way back in 2021, it looks like it’s “Supremium” tier is finally coming to fruition. A number of reports have put the target date in October of this year, but no price has […]

In an effort to lure more TikTok users to the platform, YouTube has lowered it’s minimums for being able to monetize YouTube content. Although the previous standards weren’t that high to begin with, it’s even easier now to join its YouTube Partner Program (YPP). Woman using Youtube application on a laptop The new conditions to qualify for YPP now are: Your channel must at at least 500 subscribers; You need […]

On my latest podcast episode: In Part 1 of my interview with mastering engineer and session violinist Eric Boulanger, we spoke about playing in the string section on Family Guy sessions, working as an intern at Capitol Studios with Al Schmitt, rebuilding the vinyl cutting room at Mastering Lab, having the legendary Doug Sax as a mentor, and much more.. The interesting twists of the DistroKid class-action lawsuit over takedown […]

We’re live in a series of technology hype cycles. If you remember, there was blockchain, crypto, NFTs, Web3, and the Metaverse just in the last few years, and the world seemed to swim around them. Each of these brought the familiar “Music is going to change forever” call from the various parties involved, but (no surprise here) that never happened. We’re currently in an AI hype cycle in the music […]