Bobby Owsinski

For those of us who are marketing-challenged, sometimes you want to announce a new release or a new piece of merch but fail to give the post enough juice so that it gets the proper attention. Never fear, these power words from Jansen Communications below will give your post that little bit of secret sauce to make people take notice. The power words are broken down into seven categories: Cost, […]

I’ve had so many great guests on the Inner Circle Podcast, and it’s aways great to go back and revisit some of the best interviews. One is with Don Roeser, better known as Buck Dharma, lead guitarist and and one of the founders of the band Blue Oyster Cult, in an interview for podcast 227 back in 2018. Buck wrote and did the lead vocals on the band’s best known […]

Welcome to LATINA’s weekly roundup of the best new music. This week’s list includes the new albums from Bad Bunny, Mexican reggaeton star Yng Lvcas, and Chilean singer Denise Rosenthal. Also on the list: Ice Spice dabbles in Afrobeats with Rema, Tainy’s electrifying collaboration with Young Miko and J Balvin, and Ivy Queen’s must-see Tiny Desk concert. Plus, Mon Laferte’s empowering anthem and Nicole Zignago’s dreamy love song. Bad Bunny, […]

I recently read about Ed Sheeran’s latest album release called Autumn Variations and the first thing that struck me is, “Why don’t more superstars do this?” What is unique and unusual about this release is that Sheeran has said that there would be no singles or videos to promote the album. Major record labels would be aghast at this strategy, but Sheeran is releasing it himself on his own label […]

Over the almost 500 episodes of the Inner Circle podcast I’ve had some excellent guests that are true legends in the music business. One is the late Al Schmitt, who unfortunately left us in 2021.  Al won 20 Grammy awards over his long career, recorded and mixed over 150 gold and platinum albums, and even had his own star on Hollywood’s Walk Of Fame appropriately in front of his beloved […]

One of the things about social media is that you can be using it every day but not see the big picture. That’s usually because we get focused on a platform or two and don’t venture beyond that much. If you’re an artist that wants to expand your audience however, you probably want to know what platforms are hot or not. Social Media Today keeps track of these things and […]

A few weeks ago we looked at the Spotify Billion Stream club, now it’s time for YouTube’s Billion View Club. According to YouTube there are 450 songs that have reached at least a billion views, but not all of them are music videos. If you look at the top 10, only 4 are music videos while the rest are children’s songs, although you might say that “Baby Shark Dance” is […]

On my latest podcast episode: Jesper Skibsby, CEO of radio monitoring service WARM, talks about why radio metrics are overlooked by indie artists yet so important, why radio is still the biggest driver of music consumption worldwide, how the internet has actually boosted radio music listening, and much more. A look at what the effect of Songtradr’s acquisition of Bandcamp might be. And why super-long albums don’t fit with today’s […]

Many musicians have the magic touch when it comes to posting on social media, knowing exactly what to say and when to say it. Others struggle with ideas, especially if they’re trying not to make their posts too personal. The Creative Bodega came up with a list of the 4 most important types of social media content that I’ve enhanced for the music business. Here we go. 1. Educational Content […]