Music News

TikTok is getting as commercialized as any other social platform as it matures. When that happens, most of the early adopter creators whose content helped build the platform’s popularity get squeezed out. TikTok may be bucking that trend though, as some new data indicates that you can still go viral on the service far easier that other services. When a platform is in its growth period, new subscribers need something […]

Kali Uchis released another bilingual hit earlier this month with “No Hay Ley,” which translates to “There Are No Laws” – an anthem for a love without limits, and an ode to Latin House music inspired by her Childhood in Colombia. During a live on Instagram, she shared the song “is not usually what fans would expect [of her]” and speaks to her commitment to “experimenting” with her music. The […]

Welcome to LATINA’s weekly roundup of the best new music. This week’s list features the return of Natalia Lafourcade, a new EP from Silvana Estrada, and the revival of one of Mariah Carey’s classics with Brandy. Also on the list: Kany García teams up with Christian Nodal and Rauw Alejandro revisits a reggaeton classic. Plus, Kim Loaiza shines on Ovi’s “Después de las 12” remix, Carlos Rivera champions love, and […]

On my latest podcast episode: Crowd Surf’s Cassie Petrey on convincing a major label about the value of social media, motivating artists to post, how artists may compromise their brand on TikTok, getting artists to establish their brand, and much more. A look at the new bills before Congress for artists to get royalties from radio play Google’s Project Caviar royalty-free competition for Dolby Atmos and Dolby Vision Listen to […]

You can post all you want on a social platform, but it’s easy to get fooled into thinking those posts are getting more traction than they really are because you’re using the wrong data as a measuring stick. Worse, you may be misinterpreting the data and assume something other than reality. If TikTok is your platform of choice, keyword research portal Semrush has a number of suggestions on what to […]

The RIAA just issued its mid-year report, and as almost always, there are surprises. Perhaps the biggest is that vinyl sales continue to grow at a rapid rate. On the other had, streaming is showing signs of plateauing, news that must send shivers down label execs everywhere. Physical Sales Let’s get to the good news first. Vinyl sales rose by 22% in the first half of the year, with almost […]

Mo Amer and Teresa Ruiz, the romantic duo at the center of Netflix’s newest original series “Mo,” have known for a long time that there are cultural parallels between them. Mo, who immigrated from Palestine, and Teresa, who immigrated from Mexico, are no strangers to the fact that, when all is said and done, the narratives surrounding two vastly different parts of the world have more commonalities than they do […]

On my latest podcast episode: Grammy-nominated engineer Justin Cortelyou talks about personal studio dynamics, working with legendary producer Bob Ezrin, his hybrid mixing technique, the importance of a sonic signature, and much more. A look at the massive Soundcloud layoffs and what it may mean for artists Unusual effects pedal packages (hint: one comes in a pizza box). Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Stitcher, Mixcloud, Google Podcasts, Google […]

We all watch YouTube videos, and some of us watch a lot more than we’re aware of. That said, nobody likes to watch the ads that come with the free tier. You can usually skip the ones at the front of the videos after 5 seconds, but not the mid-roll ones. That’s bad enough, but what if you had to watch as many as 10 unskippable YouTube ads in a […]