Like many social platforms, TikTok provides a lot of year-end information that if nothing else, shows you what trended during the year. One of the best categories of these trends were the top top songs on TikTok during the year. It’s broken out for both the United States and Global. See how many songs you know (commentary from TikTok).
2. “Cupid – Twin Ver – Sped Up Version” – FIFTY FIFTY: Capitalizing on the TikTok audience’s affinity for sped-up songs, this version of “Cupid” was popular across the board as a backing track to food tutorials, outfit picks, and more.
3. “Her Way (Sped Up)” – PARTYNEXTDOOR: A simple movement paired with a sped-up track is sometimes all that’s needed to revive an old song and give it new life.
4. “Favorite Song – Sped Up” – Toosii: In 2023, Toosii put on a masterclass on how to use TikTok to promote a song. Through interacting with fans and recreating trends, “Favorite Song” landed on the Billboard Hot 100.
6. “Bounce When She Walk” – Ohboyprince: Ohboyprince yet again finds success thanks to a simple dance-based movement, which received millions of creations in the US.
7. “Peaches & Eggplants (feat. 21 Savage)” – Young Nudy: This single was not only a popular fixture of Drake’s It Was All A Blur Tour, but a hugely popular TikTok track that resonated in just about every genre of video you could imagine.
8. “In Ha Mood” – Ice Spice: A track first teased out on Ice Spice’s TikTok, then driven by both a sped-up version and a mashup version featuring animated dogs from an obscure 90’s Barbie video game, “In Ha Mood.”
9. “Makeba” – Jain: French singer-songwriter Jain rose to new heights in 2023, becoming a global top 10 with this catchy track that was stuck in everyone’s head this summer.
10. “Cruel Summer” – Taylor Swift: The impact of fans capturing every moment of the track caused the song to first trend on TikTok before ascending to the top of the Billboard Hot 100 nearly four years after its initial release.
Notice anything? The top 4 songs were sped up, which is a continuing trend on the platform. Even though you can now post videos up to 10 minutes in length, the average video length is 38.3 seconds, while TikTok recommends 10 to 11 seconds for maximum engagement. That means that you have to get through the hook of a song fast and sometimes the only way to do that is to speed things up.
Usually chasing a music trend is fools gold, since by the time you execute on it, the trend has passed and a new one has formed. That said, I think that sped up songs are here to stay.
Home Bobby’s Site Online Courses Inner Circle Podcast Music Production Blog Home / Inner Circle Podcast / My 2024 Music Business and Production Predictions On My Latest Podcast January 5, 2024 in Inner Circle Podcast by Bobby Owsinski On the latest episode of my Inner Circle Podcast, I’ll be […]
January 4, 2024 in Music Industry News by Bobby Owsinski | 1 comments Jay Gilbert and Mike Etchart recently asked me to appear on a special edition of their Your Morning Coffee podcast to speak about Ai in music production and marketing. If you’re not familiar with their podcast, it’s […]
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